By Mario J. Hicks A message to the #BlackBusinessOwners. It's our duty to help one another, it's our duty to support each other, and when we see something wrong, it is our duty to try to lend a hand.
I see a lot of us sit back and watch people self destruct and not willing to call, text, email, or even stop by and have a conversation. We are dead wrong for that. We should even stop by in person and say hey I see this and it don't look good.
The expression side hustle was first used in 1950, which makes the term much older than many realize. The term became popular during and after the last recession, when traditional jobs disappeared and enterprising people had to make ends meet. Well, here we go again.
According to the last Census, the average Black business generates less than $80,000 annually and 67.3% of those generate less than $30,000 annually. They have zero or maybe one employee and little training in how to actually manage a business.
Because of low income, they can't usually afford to invest in training or advertising campaigns to generate clients.
Urban Orlando Business Directory and The BootStrapping Project team have designed a cloud and community based system to support the average Black business with very low cost and very high quality solutions that solve the top three issues that Black business struggles with.
When I talk to the average Black business owner about money, they usually tell me that money is needed to grow their businesses but money is hard to find. When I ask them how much they need and what would they use the money for, that amount is about $5,000 to $10,000 and the bulk of that money will be used to get more customers in the door.